The colorful and happy sanrio wholesale retail universe, where such world icons as Hello Kitty, My Melody, and Cinnamoroll live, appeals with a great force, regardless of age or culture. To retailers, these popular characters are a sure way to win loyal customers and enhance sales. But it takes experience and tactics to work the wholesale market. This guide contains the major steps to becoming a licensed retailer of authentic Sanrio merchandise.
The Importance of Authorized Distribution
The most important and the first rule of wholesale through Sanrio is always dealing with licensed distributors. Sanrio Inc. is very attentive to the quality of its brands and products. Shopping at unapproved third parties or shaddy online stores is potentially dangerous due to the likelihood of buying counterfeit, low quality or old fashioned products. This will not only result in customer dissatisfaction but it may also carry legal implications. Original Sanrio goods will ensure the quality and safety of your customer base and will save your reputation as a shop and make them have a pleasant shopping experience.
How to Become a Sanrio Wholesale Account Holder
The main way retailers would reach true Sanrio wholesale is to submit applications directly to Sanrio business-to-business (B2B) avenues. The whole process will usually start with the official Sanrio corporate site where there is a special section with wholesale or business information. That will require you to give your business details, such as your resale certificate, business license and tax ID number. This vetting process will make sure that the product is sold by legitimate brick-and-mortar stores, reputable online marketplaces or other approved retail mechanisms. Upon approval you are offered their wholesale catalogs, order forms, and pricing.
What to Expect: Product Range and Minimums
As a verified account holder, you would have access to a wide and constantly expanding array of products. This encompasses all the traditional plush, stationery, and accessories, as well as seasonal products, domestic products and clothes. Sanrio releases new lines of products frequently related to holidays, collaborations and anniversaries, meaning you can keep your inventory fresh and exciting. It is worth mentioning that wholesale accounts also may have order requirements (i.e., a number of units or minimum dollar amount per order). The successful partnership should be planned with these minimums in mind.
Maximizing Your Sanrio Product Sales
It isn’t only about possessing the products when it comes to selling Sanrio. Prepare fascinating displays to show kawaii (cute) style. Depending on the character trends, Hello Kitty will never lose its popularity, but other characters like Kuromi or Pompompurin can have their ups and downs. Create buzz by bringing in new products and exclusive products to your social media pages. By learning about the brand and its fan base, you could be in a position to base a simple wholesale purchase, as the basis of your own retail store business.
Sanrio wholesale business opportunity opens the door to a business full of color and characters. Grow yourself into a formal sponsor and purchase quality, originality, and cuteness that will not quit.
